Earth’s most precious resource?
Water is essential to life on Earth. However, our insatiable demand is putting water, one of our most precious natural resources, at risk.
The enormous growth in the human population over recent decades is placing a huge strain on the world’s freshwater reserves, with our global consumption of water for food production, energy, industrial and domestic uses beginning to reach what are thought to be unsustainable levels. Similarly, rapid urbanisation, pollution and climate change are all exacerbating the problem, further threatening one of the world’s most vital resources.
World Water Day 2013
To draw attention to the importance of freshwater and the need for sustainable management of the world’s freshwater resources, the United Nations (UN) has designated 22 March ‘World Water Day’.
Held annually, World Water Day gives people all around the world the opportunity to take action to raise awareness on water issues and improve the management of the world’s water resources. In 2013, in reflection of the International Year of Water Cooperation, World Water Day is also dedicated to the theme of cooperation around water.
Calling all budding young filmmakers in the UK!
Celebrate World Water Day at the Wildfowl and Wetlands Trust with the launch of ‘Hot Water’, a competition with a mission: Can young people create a film that will transform our water-wasting ways?
To kick things off on World Water Day, Cool It Schools is launching ‘Hot Water’. Young people from all over the UK are invited to create an inspirational, behaviour-changing film of TV advert length (no more than 50 seconds) that will aim to help put a stop to our bad water habits once and for all.